Casperlight began offering game design and bespoke creations to gamers and YouTubers. The unique designs and interesting creations offered are popular, and a network of high-profile YouTubers and graphic designers began to be formed.
By 2015 Casperlight encountered a need to employ contractors in order to meet the explosive demand for their in-game products. This led to the creation of Casperlight Holdings Ltd, initially a media & design company offering a combination of online gaming services, and eventually harnessing the network formed to fulfill a growing demand for high-quality graphically designed gaming thumbnails, produced for YouTube channels.
Casperlight have identified a gap in the YouTube ecosystem. In the current environment, Creators seeking support in running their channels can go to Multi-Channel Networks (MCN’s) whom offer management services in exchange for a variable percentage of the channel revenue across a long-term fixed contract. In addition, Creators who seek post-production editing or thumbnail creators, have only the options of employing an in-house editing and graphic designer or seeking individual, self-employed outsourcers whom can be both expensive and unreliable. 2017 saw the development of the 3 Casperlight Core Services: Content Editing, Thumbnail Design and Channel & Growth Management. These services enable Casperlight to meet a diversified content demand criteria, building on the early industry experience of the company in order to offer clients a range of professional and affordable services.
At Casperlight we have created a ‘one-stop-shop’ for creators, providing reliable, efficient and high-quality Editing, Thumbnail Design and Channel Management services at fixed rates for our Creators. Our service offering mix and pricing structure is unique to the industry. Consequently, we have seen ourselves become a highly competitive option for clients seeking both long term and short-term YouTube solutions, with more and more Creators becoming aware of our services every day. 2019 has seen Casperlight beginning focus more on developing our Brand offering- seeking to expand into the business to business sector, transitioning brands onto the YouTube platform and cultivating high performing, fully monetised channels from which Brands can benefit from engagement, exposure, and fantastic advertising opportunities!
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