As a brand, it is essential to continuously adapt to the market innovation and demand. The move from Televised to online content distribution is at the forefront of the modern corporate content industry, enabling audiences to consume scaled down chunks of content at their own leisure.
YouTube presents brands with an opportunity platform not only to distribute new engaging content, but to re-monetise their existing or past productions.
Content of any length can be segmented or clipped into smaller highlights which maximise total viewership on the YouTube platform. There also exists possibilities to upload full-scale productions.
The beauty of a brand channel is the established brand itself! Incorporating your identity into eye-catching graphic design grants your channel a recognisability which springboards initial uptake in subscribers and viewership. It also facilitates an opportunity to build on a strong brand image in your content, meaning that in the long-run your content will be uniquely identifiable and attractive to prospective viewers.
Monitoring of Restricted Content
Often content becomes wrongfully restricted by the YouTube platforms algorithm and can lead to channel owners missing out on revenue or even having some content demonetised. We are alerted to this when it happens and can act swiftly to request derestriction and negating any missed income which may arise as a result!